Audi Virtual Training

Virtual training environments for an increasingly complex work environment

In the global competition for customers’ favor, Audi is focusing on new forms of interactive learning. The personal transfer of ideas and knowledge of all specialists and executives in the dealership should be increased as soon and economically efficiently as possible.

In fascinating virtual learning environments, real customer meetings in the car dealership will be simulated and trained. Where classic training models have stopped so far, Audi Virtual Training combines the benefits of an interactive and virtual training environment with the desire for more fun and enthusiasm. Knowledge will be no longer displayed just frontally. Discovering, fun and enthusiasm will be the new values for a cognitive learning experience.

We give the learner a learning home where learning is fun again

Situation

Increasing demand of empowered customers

In an increasingly digital automotive world of tomorrow, fascination plays a decisive role. In this more and more complex world, customers expecting comprehensive advice and forthcoming service.

This expectation of well informed customers increases the pressure on the qualification programs in the automotive trade. Traditional education methods have already reached the limits of their performance and effectiveness.

Challenge

Enthusiasm is not a permanent state

The average number of customer visits in the showroom is dropped before a purchase decision. There is little scope left to inspire new customers.

However, if customer enthusiasm is short-lived, it does take more enthusiastic sales and service personnel. Because only those who are enthusiastic can inspire enthusiasm at the customer. For this purpose, the required knowledge should be immediately accessible. Without adequate training, an almost impossible task.

Mission

Training (learning) should be fun as well

Vision

Encourage the paradigm shift of corporate learning

Goal

Improve the transfer of knowledge quickly and economically

The Virtual Trainings World

Technology

Unity 3D
Client/Server

Plattform

Mobile: iOS
Desktop: Windows

Release Date

April 2016

Target market

Audi dealership international

Audi Virtual Training

Virtual training environments for an increasingly complex work environment

In the global competition for customers’ favor, Audi is focusing on new forms of interactive learning. The personal transfer of ideas and knowledge of all specialists and executives in the dealership should be increased as soon and economically efficiently as possible.

In fascinating virtual learning environments, real customer meetings in the car dealership will be simulated and trained. Where classic training models have stopped so far, Audi Virtual Training combines the benefits of an interactive and virtual training environment with the desire for more fun and enthusiasm. Knowledge will be no longer displayed just frontally. Discovering, fun and enthusiasm will be the new values for a cognitive learning experience.

We give learners a learning home where learning is fun again

SITUATION

Increasing demand of empowered customers

In an increasingly digital automotive world of tomorrow, fascination plays a decisive role.

read more

In this more and more complex world, customers expecting comprehensive advice and forthcoming service. This expectation of well informed customers increases the pressure on the qualification programs in the automotive trade. Traditional education methods have already reached the limits of their performance and effectiveness.

Challenge

Enthusiasm is not a permanent state

The average number of customer visits in the showroom is dropped before a purchase decision.

read more

There is little scope left to inspire new customers. However, if customer enthusiasm is short-lived, it does take more enthusiastic sales and service personnel. Because only those who are enthusiastic can inspire enthusiasm at the customer. For this purpose, the required knowledge should be immediately accessible. Without adequate training, an almost impossible task.

Mission

Training (learning) should be fun as well

Vision

Encourage the paradigm shift of corporate learning

Goal

Improve the transfer of knowledge quickly and economically

straightlabs unity

Technology

Unity 3D
Client/Server

Plattform

Mobile: iOS
Desktop: Windows

Release Date

April 2016

Target market

Audi dealership international